Meta pixel tracking (Facebook)

Tracking codes from a 3rd-party service such as Meta or Google can be added to your webinar pages in the setup wizard. You can add unique tracking codes to each page in the webinar funnel: registration page, thank you page, live room, and replay page.

To track page visits in Meta Events Manager, you will complete these steps:

1. Create a Meta pixel
2. Add the Meta pixel code to a WebinarJam or EverWebinar event configuration
3. Create Meta conversion events to define the activities you want Meta to track

You will need access to your WebinarJam account and your Meta Business Events Manager account.

Step 1: Create a Meta Pixel

Log in to Meta Events Manager and connect a data source to create a tracking pixel. Follow the instructions provided here: How to set up and install a Meta Pixel [Meta Business Help Center]

1. Select Web as the source type
   1. Enter your website URL or select “I don’t have a website”
   2. Select “Do it yourself”
   3. Select “Meta pixel only”
   4. Select “Install code manually”
2. Copy the base code
   
3. Click through the remaining steps to complete the pixel setup. Go to the Pixel Overview without adding any events.

You will install events using code at the final step of this guide.  

Step 2: Add the Meta pixel code to a webinar

Log in to WebinarJam or EverWebinar and find the webinar you want to track in the event dashboard.

1. Edit the webinar and go to the Integrations step of the wizard
2. Open 3rd party tracking systems for editing
3. Paste the Meta base code in the field for each page you want to track
   • Important: Make a note of the webinar ID number below the tracking code field. The webinar ID will be used to set up tracking for post-registration page visits later in this guide.
4. Save the module and complete the setup wizard

Step 3: Define Meta Conversion Events

The configuration for your Custom Conversion varies slightly depending on whether you want to track registration page visits or a visit to a post-registration page (such as the thank you page, live room, or replay page). Go to the Meta Events Manager to begin.

Track Registration Page Visits

1. Create a new Custom Conversion
2. Add a name for the conversion (example: Registration page visit)
3. Add a description if desired
4. Select the data source you just created to add the pixel code to your webinar
5. Under Rules, select URL equals
6. In the URL keywords field, paste the full URL of your webinar registration page
   • Find this under Your Links in your WebinarJam account
7. Click Create to save

Track Thank You, Live Room, and Replay Page Visits

1. Create a new Custom Conversion
2. Add a name for the conversion (example: Replay page visit)
3. Add a description if desired
4. Select the data source you just created to add the pixel code to your webinar
5. Under Rules, select URL contains
6. In the URL keywords field, paste the correct value depending on your event (see the next section for more information for each page)
7. Click Create to save

How to find the correct value for the URL keyword Rule

The URLs for the pages associated with a webinar consist of different elements depending on the page. The complete page URLs look something like this:

• Thank You page: https://event.webinarjam.com/{member-hash}/register/{unique-encrypted}/thank-you
• Live room: https://event.webinarjam.com/{member-hash}/live/{unique-encrypted}
• Replay room: https://event.webinarjam.com/{member-hash}/replay/{unique-encrypted}

When you add the base code to any of the boxes under the Integration > 3rd Party Tracking Systems, the system adds a "?webinar_id={id}" suffix to the end of every URL where you've added the code (for example, live room, replay room, etc.) in order to aid the tracking. 

When setting up a custom conversion event, you will need to add the following under the Rules section:

• Thank You page:
  • Select URL contains
  • Add thank-you?webinar_id={id}
• Live Room:
  • Select URL equals and add https://event.webinarjam.com/{member-hash}/live
  • Select URL contains and add webinar_id={id}
• Replay Room:
  • Select URL equals and add https://event.webinarjam.com/{member-hash}/replay
  • Select URL contains and add webinar_id={id}

Because the encrypted string is unique for each registrant, it cannot be used in any general-use tracking code. The webinar ID will be used for that purpose and is found in the webinar wizard under Integrations > 3rd party tracking systems step for each tracking code field. 

In the example above, the webinar ID is 584.

The member hash is found in every webinar-related URL and it will always be the first segment. 

For the webinar in the example above, the rules will be:

• Thank you page: 
  • URL Contains: thank-you?webinar_id=584
• Live room: 
  • URL Equals: https://event.webinarjam.com/xnk**/live
  • URL Contains: webinar_id=584
• Replay room: 
  • URL Equals: https://event.webinarjam.com/xnk**/replay
  • URL Contains: webinar_id=584

When your rules have been defined, create Custom Conversions for the pages you want to track with the Meta Pixel.