Applies to: WebinarJam and EverWebinar
Use analytics to understand how your webinar is performing, from registration and attendance to engagement and revenue.
Access analytics
To view analytics for your webinar:
Open WebinarJam or EverWebinar
Click Analytics in the left-side menu
Select a Webinar, Session, and Event from the dropdown fields
Traffic
Traffic analytics show how people move from registration to attendance.
You can view:
Total visitors to your registration page (WebinarJam-hosted or custom)
Sign-up rate (percentage of visitors who registered)
Total number of registrants
Number of registrants who attended the live session
Number of registrants who attended the replay
Show-up rate (percentage of registrants who attended)
Important:
The number of registrants may be higher than the number of visitors if users are added through:
If double opt-in is enabled for the webinar, the user will be counted as a registrant only after they confirm their subscription through the double opt-in confirmation email. Learn more about the double opt-in process.
Pro tip
Hover over the traffic graph to see data by device type (computer, phone, tablet, or unknown).
Split tests
Split test analytics compare performance between two versions of your registration page.
You can view:
Visitors for each version (A and B)
Sign-up rate for each version
Total registrants from each version
The version with the higher sign-up rate is generally considered the winner.
Important:
Split testing must be enabled in your webinar settings
External registration pages cannot be tracked for split tests
Engagement
Engagement analytics measure how attendees interact with your webinar. Live and replay data are shown separately.
You can view:
Total number of attendees
Total webinar duration
Average watch time per attendee
Percentage of attendees who watched the full webinar
Average user rating and number of ratings
Attendee activity graph (shown at 5-minute intervals)
Monetization
Monetization analytics track revenue generated from your webinar.
Registration revenue (if applicable)
Number of paid registrations (tickets)
Total revenue from registration fees
Sales from the live webinar
Number of purchases made during the live session
Total revenue generated
Conversion rate (percentage of attendees who purchased)
Earnings per attendee
Sales from the replay
Number of purchases made from the replay
Total revenue generated
Conversion rate
Earnings per attendee
Important:
Conversion rates only include attendees who entered the room. Registrants who did not attend are excluded.
Pro tip
Revenue tracking may require additional setup. Learn more:
Notifications
Notification analytics track the performance of your webinar emails.
You can:
See the number of emails sent
View the open rate (how many recipients opened the email)
Compare it to the click rate (how many times links were clicked)
Review the number of issues (understand why certain registrants did not get an email)
Blacklisted email address
Deleted lead
Cancelled subscription
GDPR not accepted
Not attended but notification is sent to those who attended
Attended but notification is sent to those who did not attend
Did not make a purchase but sent to those who did + vice-versa
Left before/stayed until configured notification time
SMS/call notification but the lead is missing their phone number
Reset all email statistics
Important: This action cannot be undone.
Important: Hover over the Issues column to understand the reason behind the issue.
Export Analytics
You can export your analytics data for reporting or further analysis.
To export:
Select the desired Webinar, Session, and Event filters
To export all sessions, select All Sessions
To export all data, select All Time
Click Export in the top-right corner
In the pop-up window, select Export the currently selected filters
Click Export